Mango’s ‘Committed’ collection uses environmentally friendly dyes, recycled polyester and organic and recycled cotton.
The Spanish fashion brand’s new sustainable line – which was launched this earlier week – will be the focal point of their March campaign.
The 45-piece collection will use naturally dyed organic and recycled materials including organic and recycled cotton, recycled polyester and Tencel, a sustainable fabric made from wood cellulose.
The sustainable fashion collection forms part of Mango’s wider efforts to reduce the impact of its operations on the environment, including carbon emissions offsetting, in-store clothing recycling banks and a partnership with Greenpeace to reduce its water consumption.
Guillermo Corominas, Communications Director at Mango, told Vogue: “Mango has been working in different initiatives related to sustainability for many years now and this collection seemed like a natural step.”
All pieces will come with certification to prove their sustainable origin.
Corominas added: “We have carefully selected the materials and suppliers we wanted to work with, and it has been more or less planned at the same time as the rest of collections of the season. It’s a thoughtfully crafted collection for women and men featuring fashion pieces committed to environmental sustainability.”
The collection comprises of 25 women’s and 20 men’s styles and launches online and in store this week.
Mango’s sustainable line follows in the footsteps of other high street brands, including Zara which launched its first ‘green clothing’ collection back in autumn last year, also using eco-friendly materials, such as organic cotton, recycled wool and forest-friendly wood fibre.
In addition, this week Levi’s jeans announced plans to become the first in the fashion industry to make all of its products from 100 per cent recycled cotton by 2025.